BACKGROUND
Fulham Football Club is a professional team who currently play in the top division of English football, the English Premier League.. Fulham is looking for a brand identity refresh to compliment the improvements they have made on the pitch recently.
Fulham Football Club is a professional team who currently play in the top division of English football, the English Premier League.. Fulham is looking for a brand identity refresh to compliment the improvements they have made on the pitch recently.
OBJECTIVE
To generate interest in the club beyond footballing reasons. Becoming a known name around London for the clothing items beyond football merchandise will increase engagement amongst a younger audience. Recognizing the history of the club while incorporating a more modern look will be vital to winning over new fans and thrilling the ones who already bleed Fulham FC.
OUTCOME
A multi faceted brand identity that honours heritage and begins to celebrate the “old” beginning. A logo that takes inspiration from the coat of arms and ties it seamlessly with the legacy of Craven Cottage (Fulham FC Stadium), one of the Premier Leagues oldest stadiums.
