BACKGROUND
Iuliia is a YouTuber and influencer who aspires to follow her passion and open a nail polish line in the future. Iuliia’s videos revolve around her personality and streetwear style. Minimal with goth/rock, mysterious and bold.
Iuliia is a YouTuber and influencer who aspires to follow her passion and open a nail polish line in the future. Iuliia’s videos revolve around her personality and streetwear style. Minimal with goth/rock, mysterious and bold.
OBJECTIVE
To design a logo that showcases the personality of Iuliia while adhering to her content style. The logo was not just a self brand but a future brand for the nail polish line that will resonate with teenagers aged 14-19 who are into the streetwear style with a hint of edginess.
OUTCOME
A logo that embodies the being of Iuliia. One that can confidently display who she is and what her style is about. The logo can easily transition into that of a commerce brand and will remain ingrained in her audience.
