BACKGROUND
Evelyn and Adam approached me to name and brand a (fictional) retail store they are opening for outdoor adventure clothing and gear. A strong passion for the outdoors has influenced them to create their clothing from recycled and eco-friendly materials.
Evelyn and Adam approached me to name and brand a (fictional) retail store they are opening for outdoor adventure clothing and gear. A strong passion for the outdoors has influenced them to create their clothing from recycled and eco-friendly materials.
OBJECTIVE
To create an identity that personifies the love and joy for the outdoors that Evelyn and Adam have. To challenge the bigger companies, such as Sporting Life and MEC to attract the target market of 25-35 year olds to a store that puts the environment first.
OUTCOME
A cohesive brand identity that celebrates the daily cycle of the adventurer. The brand creates a warming welcome to consumers and its vibrant colours will be sure to stand out against any backdrop.
